CSR Minute: Southwest Buys Biomass Jet Fuel from Solena; LOreal Holds First Sustainability Stakeholder Event in London

Source: 3BL Media, LLC


The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.


Southwest Airlines has negotiated with Solena Fuels for a supply of 100 percent biomass-derived jet fuel to be produced in northern California. To produce the fuel, Solena fuels will use biomass-, post-recycled urban and agricultural wastes. Southwest is a member of the Commercial Aviation Alternative Fuels Initiative, a group that supports the development and use of commercially viable, environmentally friendly, alternative aviation fuels.

L’Oreal held its first sustainability stakeholder event in London last week. The 2011 L’Oreal Stakeholders Forum at the Royal Society was presented as an open dialogue with external stakeholders, including environmentalists, human rights organizations, women’s groups, and CSR specialists. The London event is the first in a series, with similar meetings to follow in Hong Kong, Sau Paulo, and New York.

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Greg Schneider
3BL Media, LLC

KEYWORDS: 3bl Media; biomass; Business; cause marketing; Commentary; Corporate Social Responsibility; CSR; CSR Minute; environment; Jet Fuel; L’Oreal; London; news; philanthropy; Solena; Southwest Airlines; Stakeholder; Sustainability;

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